Wednesday, 22 July 2009
Green Packaging Exhibition - The logotype design process.
Logotype for "Green Packaging", a traveling exhibition curated by Material Connexion Bangkok. This exhibition contains an information about the packaging that is pretty much linked to consumption and waste. The more people consume, the more packaging they use, the more waste we have. We worked with all(zone), a group of happy design professionals who joyfully collaborate with other specialists across the borders of their fields and country. Working with all(zone) throughout the process was great fun, since we always had interesting discussions, exchanging ideas, alternating design and so on. Very exciting indeed.
For this exhibition, we carry on visual and information design. For this part, we work with "The God Net", the greatest young graphic designer of this time. And here is the process of work on exhibition logotype.
The logotype idea is very simple, think about consumer products on the shelf. We create a Logotype that can move and change in many directions. The logotype system based on the order processing. And of course, we follow the exhibition design that create like in a supermarket where you are overwhelmed by all the products with different labels and packaging.