Thursday, 29 January 2009

Love is in the Air!

It was one of the most exciting works in my life.
Exhibition design for the annual exposition of The Association of Siamese Architects (ASA) in 2004. We won the competitions for exhibitions. (We ( i, rachaporn choochuay and narong othavorn ) call ourself - Superlover -
Some years ago before weloveveryday was set up, i worked as a group called 'superlover' . Of course, we love the name so much. Unfortunately, many people misunderstood our business - they would ask if we make movies, magazine for adults. However, we love the concept of being 'superlover' because we love a lot...

Anyhow, back to this project we called " Love is in the Air" ... we collaborated with Tanakul Design Group (super exhibition contractor in Thailand) to make a pitch for the work. And we got it :) The idea is how to fill a gigantic space of Impact Exhibition Hall 3,500 sq.m. of 21 m. high with the minimum materials. Inflatable structure & translucent display panels ( we used simple plastic cups which could be refund after use to be) were our answers. This way of doing inflatable structure was actually initiate by CICCIO group of Interaction Design Institute Ivrea (

The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential. Process is more important than outcome.